New Chief Financial Officer brings superior track record of delivering results and long-term value creation
March 7, 2021 (BROOKLYN, N.Y.) — goTenna, the company behind the world’s most advanced, infrastructure-free, and scalable mobile mesh networks announced today that Avi Shafar has been appointed the new Chief Financial Officer (CFO). In this key leadership role, Avi is an advisor and a strategic partner to the CEO. He is responsible for tracking cash flow and financial planning and analyzing the company’s financial performance.
“We are thrilled to have Avi onboard,” said goTenna CEO, Ari Schuler. “He is a proven leader with a successful record of supporting growth and execution in growth phase startups. His knowledge and experience will further strengthen goTenna as we scale to meet customer demand.”
Avi spent the past ten years as the CFO of Simulmedia, the leading advanced video advertising company. At Simulmedia, Avi led all the company’s accounting and finance functions. He joined at the pre-revenue stage and played a strategic role in the company’s success and path to becoming a significant business. Prior to Simulmedia, Avi was the CFO of BBE (Broadband Enterprises), an online video network. At BBE, Avi was responsible for all of the company’s financial functions including, accounting, financial planning and analysis, tax and treasury. He also helped lead the company through its successful sale to Specific Media. Prior to joining BBE, Avi was the corporate controller of I.D. Systems, Inc. (NASDAQ: IDSY), an RFID technology company. In his role, he led all of the financial efforts, including the filings of all SEC documents and the implementation of the company’s internal controls. A CPA, Avi began his finance career in the audit practice of RSM McGladrey.
“I’m incredibly excited to join such a talented and hardworking team. I’ve spent most of my career building successful businesses and in meeting with Ari, the executive team, and investors it immediately became clear to me that this was an extraordinary opportunity to do it once again. Our company’s technology helps save lives and I can’t think of a more meaningful mission to be part of,” said Shafar.
Avi holds a B.A. in Accounting from Brooklyn College. He lives in Teaneck, New Jersey with his wife and four children.
goTenna was founded in 2012. The company shipped two generations of consumer mesh-networking devices in 2015 and 2017, before releasing its tactical-grade goTenna Pro product line in 2018. The goTenna team is led by seasoned individuals with broad innovation experience at companies like BBN Raytheon, Qualcomm, and Cisco and is backed by venture capital investors such as Union Square Ventures, Founders Fund, Comcast Ventures, Walden Venture Capital and MentorTech Ventures. goTenna supports over 300 law enforcement, military and public safety agencies around the globe.